Recent Articles

How to Unleash Creative Innovation, Product Differentiation & Build a Sustainable, Competitive Advantage

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What is innovation? I describe innovation as connecting the dots between two seemingly unrelated processes or industries together to form a sustainable, competitive advantage and making a difference that truly matters to the bottom line.

How do you create product differentiation?

How do you create a sustainable, competitive advantage?

What is the most important critical success factor for innovation and sustained profitability?

How do you leverage past failures and turn them into success?

Brand Perception & the New 4 P's of Marketing by Constantine Roussos

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What are the traditional 4 P's of Marketing?

What are the Roussos new 4 P's of Marketing?

How does Brand Perception affect your Marketing?

How can your turn a fanbase into a Movement?

Will Apple's iTunes 10 Ping Music Social Network be Successful or a Failure? Will Steve Jobs' Marketing Strategy Succeed or Fail?

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Steve Jobs announces the new iTunes 10 music social network called Ping.

What is Apple's Ping?

Why is Ping important for musicians?

What does it mean to the music industry?

15 reasons why Ping will be successful.

20 reasons why Ping will be a failure.

Why the Music Industry needs a .MUSIC Official Website Domain Name: All Artists, Bands and Musicians are Music Brands in need of a Home

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Why does the music industry need a .MUSIC domain name for official music websites?

What is the secret of branding on the Internet?

Why will .MUSIC replace .COM as the industry standard for official music websites?

What are the advantages and benefits of .MUSIC?

20 reasons why all artists, musicians and bands need a .MUSIC website?

Why are FREE alternatives to music websites not a long term strategy?

The Web is Dead: What This Means to ICANN, New gTLD Program and the Domain Industry

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Is the Web really dead?

What is ICANN doing about it?

Are ISPs and Google abusing copyright laws to profit?

What can be done to expand the Internet?

Will raising ticket prices decrease movie industry profits and increase piracy and illegal downloading of pirated Hollywood films?

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Will the increase of ticket prices increase the illegal downloading of Hollywood movies?

Will high prices of ticketing negatively impact movie industry business model and profit in the long run?

How is piracy and the illegal downloading of films via P2P file sharing networks different from the challenges that music industry faces?

Future of Music: Marketing, Promotion & Artist Management Strategies in the New Music Business Industry

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What is the future of music?
Is the business model of giving away free music for a donation sustainable?
How do artists, musicians and bands succeed in the new music industry?

How to Network in the Music Industry: Successful Business Networking Tips, Basics & Career Advice

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Who do you network with and why?
How do you network effectively?
How do you create new opportunities for yourself through successful networking?

Innovation in Music & Business: 5 Innovative Steps for Artists, Musicians, Bands, Business Managers & Industry Professionals

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What is innovation?
What are the 5 steps for innovation in music & business?
How can you encourage creative thinking and practices?
How can you harness innovation to help your songwriting, business or career path?

Read Article: "Innovation in Music & Business: 5 Innovative Steps for Artists, Musicians, Bands, Business Managers & Industry Professionals"

Fighting Piracy By Encouraging Illegal Activity: Can Pirates Be Potential Customers?

Can you fighting piracy by encouraging illegal activity?

Can you convert pirates and illegal downloaders to potential customers?
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Constantine Roussos - Costa / Constantinos
Fight Piracy - Music, Movies, Games, Software, Internet