Constantine Roussos

Constantine George Roussos (Constantinos AKA Costa)

Constantine Roussos is a serial entrepreneur, musician, songwriter, producer, engineer and Internet technology geek. Constantine was born and raised in Cyprus and runs Roussos Group of Companies ( Cyprus ) headquartered in Limassol. Roussos Group activities include music entertainment, eBusiness, night clubs, hotels, manufacturing, international trade, land development, commercial real estate, luxury villas, construction, virtual real estate development and domain name acquisitions.

Constantine has been actively involved on the Internet as well as the virtual real estate domain name space. His portfolio of thousands of eProperty acquisitions include domains such as,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Constantine also acquired the highly-publicized mobile Internet domains and The domain $616,000 bid was the highest price ever recorded in an auction for a .mobi domain.

He also co-founded 123Refills, the maker of Uni-Kit, the universal inkjet and laser toner refill kits for printer cartridges. 123Refills now has a global presence in the United States, Greece, Cyprus, South Africa, Philippines, Malta, Kuwait and Saudi Arabia. Other ventures include, an Internet marketing and search engine optimization company, as well as Fight The Fight Piracy Organization supports fair compensation for rights holders as well as innovative business models and solutions that embrace new technologies to combat piracy. His most recent entrepreneurial effort is .music, the domain name extension for the music community, powered by the 360-Degree platform.

Constantine earned a bachelor degree in Business and a minor in music industry at the University of Southern California in Los Angeles. He continued his education at Musician’s Institute in Hollywood becoming a certified music sound engineer. He continued his education at Pepperdine University in Malibu where he earned his MBA. His last educational journey was Harvard Business School at the distinguished Executive Owner President Management program.

Constantine has produced, engineered and mixed albums by artists including A Family of Snail, Katie Quinlan, Some Change from Us, Pigeon’s Rhythm and David Silverman. He also is a singer-songwriter and composer, releasing songs such as “.music,” the theme song for the domain name extension to be introduced on the web for the music community.

The vision of the .music generic top-level-domain began in 2001 after Constantine Roussos was awarded Top Business Plan at the USC Business School Lloyd Greif Entrepreneur Program for his web music community business plan. In 2002, after recording and producing albums with 5 different artists, he founded, a music community website.

Since 2004, has been an active affiliate partner for brands such as Apple iTunes, Ticketmaster,, Napster, Real Rhapsody, Yahoo!, Guitar Center, Microsoft/MSN, Musician's Friend, Netflix,, Jamster, Adobe, Blockbuster, Comcast, StubHub, Walmart,, Best Buy, CafePress, Live365, VistaPrint, Sony/Columbia House, BMG Music,, Music123, eBay, Skype and others. The slogan of the company "We Are Music" summed up the initiative to represent the global music community:  .music
.music is the web domain name extension representing the global music community, giving music entities a unique identity online. By fostering innovation and being at the cutting edge of technology, spent 5-years developing one of the most powerful frontends to cater the music community. It integrates a full spectrum of tools and revenue generation-applications geared to support the monetization of the community's products and services. These include downloads, ticketing, merchandising, product bundling, live broadcasting, licensing, revenue-sharing in advertising, receiving sponsorships/donations as well as facilitating the booking of musicians, session players, live performance bands and other service providers such as music producers, engineers, managers, agents, consultants, attorneys, mastering houses, promoters, publishers, educators, journalists, writers, podcasters, designers, developers, broadcasters and researchers.

Constantine’s .music initiative petition for the .music domain name extension has received nearly 1,000,000 signatures from the at-large music and web community as well as amassed over 300,000 followers across both Twitter and Myspace social media platforms, syndicating daily news across 21 specialized channels. His outreach efforts to launch the initiative include the formation of the .music rotating board, representing different interest groups within the global music community. Constantine has appeared on numerous music panels in conferences and public speaking engagements at universities such as Harvard Business School (HBS), the University of Southern California (USC), the University of California in Los Angeles (UCLA), Pepperdine University and others. He has also been an active lobbyist for .music at the ICANN governing body of the Internet meetings including Cairo (Egypt), Mexico City (Mexico), Sydney (Australia) and Seoul (South Korea).


Biography in PDF Format: Constantine George Roussos

Myspace: Constantine Roussos (.music)

Twitter: Constantine Roussos (.music)

Facebook: Constantine Roussos (.music)

Linkedin: Constantine Roussos (.music)

Roussos Group: Roussos Group of Companies (Cyprus)

Fight Piracy: Fight .music

Wikipedia: Constantine Roussos (.music)

Content Posted by Constantine Roussos

How to Unleash Creative Innovation, Product Differentiation & Build a Sustainable, Competitive Advantage



What is innovation? I describe innovation as connecting the dots between two seemingly unrelated processes or industries together to form a sustainable, competitive advantage and making a difference that truly matters to the bottom line.

How do you create product differentiation?

How do you create a sustainable, competitive advantage?

What is the most important critical success factor for innovation and sustained profitability?

How do you leverage past failures and turn them into success?

Brand Perception & the New 4 P's of Marketing by Constantine Roussos



What are the traditional 4 P's of Marketing?

What are the Roussos new 4 P's of Marketing?

How does Brand Perception affect your Marketing?

How can your turn a fanbase into a Movement?

Will Apple's iTunes 10 Ping Music Social Network be Successful or a Failure? Will Steve Jobs' Marketing Strategy Succeed or Fail?


Steve Jobs announces the new iTunes 10 music social network called Ping.

What is Apple's Ping?

Why is Ping important for musicians?

What does it mean to the music industry?

15 reasons why Ping will be successful.

20 reasons why Ping will be a failure.

Why the Music Industry needs a .MUSIC Official Website Domain Name: All Artists, Bands and Musicians are Music Brands in need of a Home


Why does the music industry need a .MUSIC domain name for official music websites?

What is the secret of branding on the Internet?

Why will .MUSIC replace .COM as the industry standard for official music websites?

What are the advantages and benefits of .MUSIC?

20 reasons why all artists, musicians and bands need a .MUSIC website?

Why are FREE alternatives to music websites not a long term strategy?

The Web is Dead: What This Means to ICANN, New gTLD Program and the Domain Industry


Is the Web really dead?

What is ICANN doing about it?

Are ISPs and Google abusing copyright laws to profit?

What can be done to expand the Internet?

Will raising ticket prices decrease movie industry profits and increase piracy and illegal downloading of pirated Hollywood films?


Will the increase of ticket prices increase the illegal downloading of Hollywood movies?

Will high prices of ticketing negatively impact movie industry business model and profit in the long run?

How is piracy and the illegal downloading of films via P2P file sharing networks different from the challenges that music industry faces?

Future of Music: Marketing, Promotion & Artist Management Strategies in the New Music Business Industry


What is the future of music?
Is the business model of giving away free music for a donation sustainable?
How do artists, musicians and bands succeed in the new music industry?

How to Network in the Music Industry: Successful Business Networking Tips, Basics & Career Advice


Who do you network with and why?
How do you network effectively?
How do you create new opportunities for yourself through successful networking?

Innovation in Music & Business: 5 Innovative Steps for Artists, Musicians, Bands, Business Managers & Industry Professionals


What is innovation?
What are the 5 steps for innovation in music & business?
How can you encourage creative thinking and practices?
How can you harness innovation to help your songwriting, business or career path?

Read Article: "Innovation in Music & Business: 5 Innovative Steps for Artists, Musicians, Bands, Business Managers & Industry Professionals"

Fighting Piracy By Encouraging Illegal Activity: Can Pirates Be Potential Customers?

Can you fighting piracy by encouraging illegal activity?

Can you convert pirates and illegal downloaders to potential customers?
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Constantine Roussos - Costa / Constantinos
Fight Piracy - Music, Movies, Games, Software, Internet